Mountainside Consulting uses qualitative marketing research that specializes in gathering and analyzing non-numerical data to understand consumer behavior, preferences, and attitudes. Laura employ’s qualitative research methods such as interviews, focus groups, observations, and content analysis to delve into the subjective aspects of marketing phenomena. The focus is on exploring the underlying reasons, motivations, and perceptions driving consumer decisions rather than on statistical analysis. Qualitative marketing researchers often aim to uncover rich insights that can inform marketing strategies, product development, and communication tactics.