Mountainside Counseling Blog

Are you in a position where you are hoping to narrow down the thinking of the average consumer for your product or service? Our society is going through great turmoil with people deciding to abandon companies based on their values. Other’s are gaining a lot of traction because of their values. Obviously your numbers show […]

Great question! A lot of times business owners are trusting marketing companies to know what questions to ask. What if they are always going to focus on the financials and the yes and no response? What if that is just not enough information for you? That is okay! But maybe you are not sure what […]

Are you someone who makes money based on the amount of people you see? Are you a hairstylist, tattoo artist, manicurist, real estate agent, therapist of any kind? Do you know why your customers keep coming back or are you just guessing? Are you seeing the type of people you want to see? How do […]

I am trained from Denver Seminary. I was trained alongside of pastors who run a lot of today’s religious leadership. Pastor’s, from what I remember, are called to a much higher sense of morality and responsibility when it comes to speaking to a congregation about God. Our society is watching a decline of people willing […]

If companies want to stay competitive with the changing market we have to focus on where buying power is. It is interesting that research is varied on this but I find it interesting that if you ask ChatGBT today this is what it says when you say: “Who has the main buying power in a […]

Emotional data collection is a crucial aspect of understanding consumer behavior and preferences. Traditionally, businesses have relied on demographic and transactional data to tailor their marketing strategies. However, emotions play a significant role in decision-making processes, often influencing purchasing behaviors more than rational considerations. Here's why emotional data collection is important for businesses and marketing: […]

Qualitative research often gets overlooked in the shadow of its quantitative counterpart, but its importance is profound and distinct. Here's why: Depth over Breadth: While quantitative research aims for statistical significance and generalizability, qualitative research delves deep into understanding the intricacies of human experiences, motivations, and behaviors. It explores the "why" behind the numbers, offering […]

Why is this important? Why should we collect emotional data on the people around us?  I think, for most of us, when we think business we think numbers. Numbers are valuable - but what makes those numbers happen? People. People cannot be seen as just dollar signs. If we reduce humanity to nothing more than […]

The millennial, Gen Z, and A populations are struggling with very different experiences than those who came before. Our society is now seeing the millennials be experts in their fields, gen z’s starting on their career path, and gen A’s deciding very different life choices than the ones who came before. But WHY? To answer […]