Qualitative Research

Here at Mountainside Consulting we specialize in qualitative data collection based on consumers’ purchasing habits. Factors are presented on what is influencing spending habits and motivations to do so. Assessing responses to market stimuli and messaging allow for delivering of actionable insights derived from the raw data. This process allows the necessary adjustments to move toward the desires of the clients’ marketing model. Speciality training in human behavior enables me to interpret raw data findings and provide tailored solutions informed by psychological insights.

What we do:

• Create a conversational survey or written interactive questionnaire for past or current clients and consumers as to the motivations and emotions into spending their money with you!
• Collect the qualitative data and put it together in a way that allows you to see the main reasons and factors for purchasing your products or services.
• Based on the feedback received we will collaborate with you on ways to target the emotions and motivational factors to help other consumers pick you!
• Our results allow you to gain a deeper understanding of your target audience, discerning the motivations and factors that influence their decision-making processes and spending
• You will no longer be guessing why people pick you or your product(s) - you’ll know