Why Are People Choosing You?

Are you someone who makes money based on the amount of people you see? Are you a hairstylist, tattoo artist, manicurist, real estate agent, therapist of any kind? Do you know why your customers keep coming back or are you just guessing? Are you seeing the type of people you want to see? How do you know they will come back, or are you just hoping? How do you know you have customer loyalty? Well, if you want more clients, want to know why your clients are loyal or not loyal to you, or why you are loosing to a competitor. Let’s find out! What’s nice about using an interview process and collecting the raw data is that we can use something called phenomenology. This is using the raw data to see why there is a decision being made to figure out a particular phenomenon. Which is incredibly beneficial because once you can classify a reason behind a decision you can tailor your marketing!

Why is tailoring your marketing strategy important? Let’s walk through an example. If I am a tattoo artist and I want to tattoo only nature work on people, I need to figure out why the clients I have right now are choosing me. Is it based on my personality? Style? Shadowing? How do I know I could make enough money doing what I am doing? If you need help figuring out what your target audience is, client loyalty, personality type being presented, we can do that!

What we can also do is help you make marketing material to focus on the emotional reasons as to why you are chosen. If you want some help with wording social media posts, or wording newsletters, emails, or even phone calls we can help! Call today to see why you are liked, worth staying loyal too, and what keeps customers coming back!