Understanding of Marketing Challenges: As an experienced business owner since 2017 I have faced various marketing challenges firsthand, such as attracting and retaining customers, differentiating a brand, and optimizing marketing strategies for maximum impact. Able to draw on insights that people who have not owned their own business might not understand.

Knowledge of Small Business Dynamics: Running my own business has given me a unique perspective on the dynamics of small businesses, including strengths, weaknesses, and opportunities for growth. This perspective can be particularly valuable when working with small or medium-sized companies looking to understand their target markets and improve their marketing effectiveness.

Practical Insights into Customer Engagement: Through my own business, I’ve interacted directly with customers, gained feedback, and developed strategies to engage and satisfy their needs. This firsthand knowledge of customer interactions and feedback loops can inform consumer behavior analysis and help identify areas for improvement in clients' marketing efforts.

Entrepreneurial Mindset: My experience as an entrepreneur has cultivated an entrepreneurial mindset characterized by creativity, resilience, and adaptability. This mindset can be invaluable when approaching consumer behavior analysis with innovative solutions and strategies to drive business growth and success.

Laura can offer an in-depth emotional approach to helping companies understand and connect with their target audiences. My multifaceted background uniquely positions me to provide actionable insights and recommendations that drive results.

Understanding of Human Behavior:  My background in mental health counseling has equipped me with a deep understanding of human behavior, emotions, and motivations. This knowledge can be directly applied to analyzing consumer behavior and uncovering insights that drive marketing strategies.

Qualitative Analysis Skills: As a trauma therapist, I have experience in conducting qualitative interviews, listening to narratives, and identifying themes and patterns in people's experiences. These skills are highly useful where qualitative data plays a crucial role in understanding consumers' perspectives.

Empathy and Empathic Communication: My training as a therapist has honed my ability to empathize with others and communicate effectively. This skill is invaluable in consumer behavior analysis, where empathy allows me to connect with consumers on a deeper level and uncover insights that may not be immediately apparent.

Problem-Solving and Solution-Oriented Approach: As a trauma therapist, I am accustomed to working with clients to identify problems, explore solutions, and implement strategies for positive change. This problem-solving mindset is essential in consumer behavior analysis, where I’ll be tasked with helping companies understand and address challenges in their marketing efforts.

Continuous Learning and Adaptability: My openness and adaptability to peoples moods, thoughts, ideas, perspectives allow for well articulated data to be useful to any company. I am a learner. I am constantly reading and obtaining new knowledge as it relates to human behavior. Consumer behavior analysis is a dynamic field that requires staying updated on industry trends, emerging research, and evolving consumer preferences.

Passion: I am very skilled on how people think. I have particular training in the difference between unhealthy people and healthy people. Different motivators for different sets of people need differing target mood adjustments. Knowing how to directly relate and make people feel seen is what I do best. I am known for providing actual skill sets and steps for people to create the life they have always wanted.

Laura Moulton M.A, LPC, NCC, CIMHP, CCTP-II, CAGCS, ACS the founder of Mountainside Consulting. She ran her own counseling business for seven years before transitioning into qualitative and supervision-focused work. After graduating in 2015 with her Masters of Arts in Counseling from Denver Seminary, Laura has worked in private practice settings, community health settings, and eventually opened her own practice in 2017. 

Some things about Laura

Laura is a mother of three daughters and is a native to Colorado. Laura is married to a Veterinarian. She reads in her field for fun. No seriously, for fun. Neuroscience and brain chemistry, neurochemistry, neuro-pathways are just some things you will find Laura geeking out on daily.

Laura’s background

Laura received her undergraduate degree from CU Denver in Sociology. She received cum laude and distinction for being in the top 10% of her university. The letters after her name mean: LPC (Licensed Professional Counselor), MA (Masters Degree), NCC (National Certified Counselor), CCTP-II (Certified Clinical Trauma Professional Level 2 - currently there are only two levels to get) CIMHP (Certified Integrated Mental Health Professional: For example, she has education on nutritional knowledge and how it relates to mental health), and ACS (Approved Clinical Supervisor).